Reputation parasitism
In today's world, Reputation parasitism has become a topic of great relevance and interest to a wide spectrum of society. Since its emergence, Reputation parasitism has captured the attention of experts and enthusiasts alike, generating ongoing debate about its impact, implications, and future. From its origins to its current evolution, Reputation parasitism has left its mark on history and continues to be a topic of constant study and discussion. In this article, we will thoroughly explore all aspects related to Reputation parasitism, from its most basic aspects to its global implications.
Reputation parasitism, reputation leeching or credibility leeching is a legal term regarding marketing. It refers to when one advertiser uses another brand's good reputation to market his own product. The legal concept of reputation parasitism originates in the Nordic nations. In many places it is illegal to do so. For instance in Sweden it is outlawed according to Marknadsföringslagen ("Swedish Marketing Act") (1995:450).
The Finnish Market Court expanded its interpretation of the Unfair Business Practices Act to treat reputation parasitism as an enforceable violation of fair business practices, bringing Finnish law more closely in line with Swedish law.
Examples of reputation parasitism include having a product in a design that is very similar to an existing product or using a similar name. The concept of reputation parasitism has also been applied to counterfeit consumer goods, which can also leech off of and damage the reputation of established brands.
See also
References
- ^ Affärsvärlden: Renommésnyltning och vilseledande påståenden i marknadsföring av spel
- ^ a b Samelin, Jessica (2016-08-29). "Reputation parasitism: functioning concept or failed attempt?". Lexology. Retrieved 2024-04-24.
- ^ MD 2005:13
- ^ SMH: Versace puts stopper in local wine of same name
- ^ Busby, J.S. (2019). "The co-evolution of competition and parasitism in the resource-based view: A risk model of product counterfeiting". European Journal of Operational Research. 276 (1): 300–313. doi:10.1016/j.ejor.2018.12.039.
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